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Our Story

Believe it or not, if somebody had said to me that at some point in my life I would have tried to launch a little venture, I would have laughed out loud for many days. In fact, those who know me well are aware that it would be more likely for me to become a “snail trainer” than an entrepreneur.

Coming from this ringing endorsement, it is not surprising that my walk within the business world has not been easy at all.

In March 2017, I presented a report titled “The Empowerment of Indigenous Women in rural Mexico” at the Dragon’s Den Pitch at Oxford Brookes University. To my astonishment, I was awarded with two little seeds (Try It Awards and Rising Star) that allowed me to create a mini – catalogue.

The fruit of this labour, “The Embroidery Project” was born with the aim to connect talented artisans in rural communities with consumers with conscious consumers who are looking for an ethical gift for babies and toddlers.

I must confess since then, I have done countless mistakes; I have shed some tears and I have asked almost daily if I was a bit mad. However, little by little, Miss Frida was created as innovative online boutique committed to offering sustainable babywear with great quality and adorable designs.

Miss Frida´s journey has started in Mexico, and we would love you join us in our adventure to discover the richness of Latin American and Spanish craftmanship whilst dressing your little ones. Welcome aboard! 


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